Sub: AIMWA files complaint with ASCI against Gillette’s W.A.L.S. campaign

All India Men’s Welfare Association (AIMWA) is the first ever organization formed to protect the rights and interests of men and to fight against all kinds of discrimination against men and boys in all arenas – social, legal, economic, etc.

AIMWA has launched a massive online protest against the “Women against Lazy Stubble (W.A.L.S.)” campaign started by the Gillette brand of Procter and Gamble India Ltd. (P&G) wherein P&G openly declared the campaign as “Women on the warpath” and has called men, who sport stubble or prefer to remain unshaven, as lazy in order to boost their sales of products of the shaving range.

The demands made by AIMWA are as follows

1. Procter and Gamble should stop the “Women against Lazy Stubble” campaign immediately.
2. They should publish a 10 cm. X 12 cm. apology for insulting men, in all leading national dailies, on either the front page or back page.
3. Actresses Minisha Lamba, Neha Dhupia and Mugdha Godse should tender apologies to all men for calling them lazy and urging women to detest unshaven men.
4. Procter and Gamble should also tender an apology for making a Gender Hate Speech, and
5. They should give an undertaking that they will never design sexist anti-male ad campaigns in future under any circumstances.

However, as there has been no official response from P&G on this issue of withdrawing the ad campaign or complying with the above demands, AIMWA is constrained to make an official complaint in this matter with the Advertizing Standards Council of India (ASCI) for designing a sexist anti-male ad-campaign offending the sentiments of men’s rights organization by calling all men lazy just to boost their sales and in turn also creating an environment that promotes Domestic Violence against Men.

As such AIMWA has launched an official complaint with the Council so that it can take necessary action against Gillette and P&G as per its policies.

Additionally, Katherine Albrecht’s “Talk Radio with Freedom” from the United States interviewed Mr. Parthasarthy, member of All India Men’s Welfare Association on AIMWA’s protest against the W.A.L.S. campaign of Gillette.

Details about “Talk Radio with Freedom” can be found at,

http://www.katherinealbrecht.com/index.php?option=com_content&view=category&layout=blog&id=20&Itemid=129

Details about the radio program can be found at,

http://aimwa.in/gillettes-mischievous-lazy-stub-ad-falls-flat

AIMWA will continue the protest against P&G and Gillette till all the demands are met. AIMWA further urges the people to boycott all brands under the Procter and Gamble India Ltd. Company like, Braun coffeemaker, Duracell, Old Spice, Pantene, Vicks, Oral-B, Head and Shoulders, Gillette, Tide, Pampers, Pringle potato chips, Ariel detergent, etc. and use alternate brands for the same products.

Date: 04 Jan 2010                          Thanks and Regards

Place: Bangalore                                                 Virag
President
All India Men’s Welfare Association

Parthasarathy “Partha” Raghuram joins Katherine Albrecht to discuss his campaign against Gillette’s efforts to label Indian men with facial hair as “lazy” in a deleterious bid to sell more razors. Callers weigh in.

This peremptory conclusion of Yahoo! has turned Gillette’s (P & G) campaign of “Women against Lazy Stubble into a fiasco!

Poor Gillette! it’s ill-conceived ad promotion campaign is money down the drain!

If Gillette chooses to term all Indians who grow beards as “lazy”, then their campaign denigrates the Indian Prime Minister Mr. Manmohan Singh who sports beard as per the custom of his religion, the Sikhism, as “lazy”. Is it not an affront to the honour of the whole nation?

Gillette owes a public apology for denigrating the high office of the Prime Minister of India.

Here is an excerpt from the report of DNA:

“In the Gillette campaign, men who do not shave or those who wear stubble are shown to be lazy, so their women have every right to detest and demean them,” said Mumbai-based PR Gokul of the All India Men’s Welfare Association (AIMWA). “Gillette also tags this campaign as women on the warpath. We feel it portrays men negatively and tries to curb their choices” said Mumbai-based PR Gokul of the All India Men’s Welfare Association.
Proctor and Gamble (P&G) claimed that the campaign was based on research findings. “Serving men since 1895, their well-being is at the heart of every decision that Gillette takes. In that spirit we respect all ideologies, communities and opinions that men have. WALS is a creative expression of research findings by AC Nielsen which state that a majority of women prefer their with a men clean shaven look. Our campaign is not an imposition of such views on men who feel differently or wish to grow facial hair out of choice. Our endeavour is to provide superior quality shaving products to men who wish to shave,” said P&G spokesperson.

“By calling men with stubble lazy, P&G have made a communal statement,” said Myth Kumar from Bangalore. Terming the campaign in bad taste, the Shahi Imam of Delhi’s Jama Masjid said, “Sikhs and Muslims wear beards due to religious reasons. But their wives do not complain. Companies should be careful of religious sentiments before running campaigns,” said Bukhari.

Stubble is the way to win a woman’s heart, a study has shown. Researchers found that women are more attracted to men with stubbly chins than those with clean-shaven faces or full beards.

Women participating in the research rated men with stubble as tough, mature, aggressive, dominant and masculine – and as the best romantic partners, either for a fling or a long-term relationships.

The findings of the experiment, carried out on British women aged 18 to 44, could explain the appeal of actors such as George Clooney and Brad Pitt who cultivate their unshaven look.

The Deccan Chronicle eulogizes the “thin line of fuzz” and encourages you to “Step out in style with a sexy stubble” by this statement:

Forget all the jazz about being metrosexual and freshly scrubbed and clean shaven. It is the thin line of fuzz on the jaw line that separate the men from the boys. Facial hair has never been so hot. And Bollywood’s leading men are flaunting this look in all their bearded glory. From Hrithik Roshan and Abhishek Bachchan at the IIFA awards to Neil Nitin Mukesh and Saif Ali Khan, everyone is sporting a sexy stubble.

Though this will boost the morale of stubbly hunks, it surely blunts the edges of the razor business! And Gillette is obviously worried. They have to do something to get the men reach for the razor and start scraping off their facial growth in the wee hours of the morning for their till to jingle nonstop!

But how? Catch the women! But should it not have a facade of a truthful campaign? Easy. Declare aloud that “a study has revealed that women have started liking men with clean shaven look”. What if it is travesty of truth! All is fair in war and business.

Now the big business is out with their bag of tricks. M/s. Procter & Gamble India Ltd, the owners of Gillette brand of razors, have ushered in a sexist campaign maligning men with stubble. The onslaught begins like this:

‘Women Against the Lazy Stubble’ (WALS) “No more Excuses for Men Not to Shave!”

The slogan is followed by an overt threat to the men of India:

The message that WALS intends to spread to men across the country is three fold:

1. Till men don’t shave, we will not co-operate with them.
2. Now that the comfort of Gillette Mach 3 is affordable, there are no more excuses to not be shaving.
3. If men don’t shave, they shouldn’t expect women to groom themselves either.

This offensive campaign is perceived by men of India as highly objectionable and are terribly upset over this.

Hence All India Men’s Association (AIMWA) demands immediate scrapping of the campaign and issue of an apology by P&G for badmouthing and insulting men of India as a whole through their press release.

Here is how men express their agitation and indignation against the ill-conceived campaign of P&G:-

• Stubble Rubble
• Dear Ladies, I love my stubble
• Boycott Gillette Razor for Promotion of Domestic Violence Against Men and Treat Men as Free ATM machine.
• Stubble is a Man’s Right
• Women Against Male-Bashing

More blurb on the glory of the Stubble:

• Behind every successful star there is STUBBLE!
• “Facial hair or beardedness is a powerful sociosexual signal, and an obvious biological marker of sexual maturity,” said lead researcher Nick Neave of Northumbria University.

This will keep things in perspective!