Sub: AIMWA files complaint with ASCI against Gillette’s W.A.L.S. campaign

All India Men’s Welfare Association (AIMWA) is the first ever organization formed to protect the rights and interests of men and to fight against all kinds of discrimination against men and boys in all arenas – social, legal, economic, etc.

AIMWA has launched a massive online protest against the “Women against Lazy Stubble (W.A.L.S.)” campaign started by the Gillette brand of Procter and Gamble India Ltd. (P&G) wherein P&G openly declared the campaign as “Women on the warpath” and has called men, who sport stubble or prefer to remain unshaven, as lazy in order to boost their sales of products of the shaving range.

The demands made by AIMWA are as follows

1. Procter and Gamble should stop the “Women against Lazy Stubble” campaign immediately.
2. They should publish a 10 cm. X 12 cm. apology for insulting men, in all leading national dailies, on either the front page or back page.
3. Actresses Minisha Lamba, Neha Dhupia and Mugdha Godse should tender apologies to all men for calling them lazy and urging women to detest unshaven men.
4. Procter and Gamble should also tender an apology for making a Gender Hate Speech, and
5. They should give an undertaking that they will never design sexist anti-male ad campaigns in future under any circumstances.

However, as there has been no official response from P&G on this issue of withdrawing the ad campaign or complying with the above demands, AIMWA is constrained to make an official complaint in this matter with the Advertizing Standards Council of India (ASCI) for designing a sexist anti-male ad-campaign offending the sentiments of men’s rights organization by calling all men lazy just to boost their sales and in turn also creating an environment that promotes Domestic Violence against Men.

As such AIMWA has launched an official complaint with the Council so that it can take necessary action against Gillette and P&G as per its policies.

Additionally, Katherine Albrecht’s “Talk Radio with Freedom” from the United States interviewed Mr. Parthasarthy, member of All India Men’s Welfare Association on AIMWA’s protest against the W.A.L.S. campaign of Gillette.

Details about “Talk Radio with Freedom” can be found at,

http://www.katherinealbrecht.com/index.php?option=com_content&view=category&layout=blog&id=20&Itemid=129

Details about the radio program can be found at,

http://aimwa.in/gillettes-mischievous-lazy-stub-ad-falls-flat

AIMWA will continue the protest against P&G and Gillette till all the demands are met. AIMWA further urges the people to boycott all brands under the Procter and Gamble India Ltd. Company like, Braun coffeemaker, Duracell, Old Spice, Pantene, Vicks, Oral-B, Head and Shoulders, Gillette, Tide, Pampers, Pringle potato chips, Ariel detergent, etc. and use alternate brands for the same products.

Date: 04 Jan 2010                          Thanks and Regards

Place: Bangalore                                                 Virag
President
All India Men’s Welfare Association

An ad campaign that prods men to shave has made members of a men-only NGO pull at their hair

‘Mooch nahi to kuch nahi’. Indian men, traditionally, grow up believing moustache is the most potent symbol of masculinity. In fact, shaving off the moustache is considered inauspicious even by Hindus, especially in north India.

However, a new campaign by a multi-national brand of safety razors has launched a tirade against facial hair that “communicates a heroic image of the independent, willing and able to do manly things”.

Gillette, a brand owned by Procter and Gamble, launched a Women Against Lazy Stubble (WALS) advertisement featuring Bollywood hotties (really?!) Mugdha Godse, Neha Dhupia and Minissha Lamba urging women to encourage their men to get rid of facial hair. Men grow stubble just out of their laziness, the campaign said.

Not everybody is amused. “The advertisement is derogatory and tantamount to domestic violence against men,” said Swarup Sarkar, coordinator of the NGO Save Family Foundation (SFF), who is spearheading the movement against Gillette’s promotional feature.

Another NGO affiliated to SFF, All India Men’s Welfare Association (AIMWA), celebrated December 7 as the National Stubble Day and has sought a public apology from the company. “We want Gillette to withdraw the advertisement and furnish an apology in all national dailies. The advertisement is sexist in nature and calls men lazy for not shaving everyday,” said Virag Dhulia, founding member of AIMWA from Bangalore.

AIMWA has also sought an apology from the brand ambassadors of the advertisement campaign, Bollywood stars Mugdha Godse, Minnisha Lamba and Neha Dhupia, for endorsing it. “A company has decided to humiliate men for not shaving everyday. Tomorrow it will be for some other reason. Such campaigns basically target individual choice and freedom. We need to uproot this menace,” said Dhulia.

According to the data provided by SFF and AIMWA, more than 3000 men from all over the country have joined the protest campaign and followed the National Stubble Day. “The number is increasing by the day and we are informing our members across the world to lend their support to the protest,” said Sarkar. “Corporates, by resorting to such stupid advertisements, are promoting disharmony in family life. They portray all men in a derogatory manner. Shaving should be a natural choice for men and it has nothing to do with them being lazy,” he added.

Take your pick: The primitive man did not shave and what if Gillette brand ambassadors would have kept the stubble

Dhulia added the protest will continue till the advertisements are discontinued and the NGO might take legal recourse, if the company fails to address their demands. “The Gillette website promotes the campaign by using a tagline called Women on War Path. What kind of language is this? They are using words and phrases to pull down men,” he said.

Take your pick: The primitive man did not shave and what if Gillette brand ambassadors would have kept the stubble

The message that Women Against Lazy Stubble intends to spread among men are:

• Till men don’t shave, they won’t co-operate.
• Now that the comfort of Gillette Mach 3 is affordable, there are no more excuses to not be shaving.
  If men don’t shave, they shouldn’t expect women to groom themselves either.

Number of men reportedly against the Gillette campaign: 3000

The others who erred

SFF and AIMWA have earlier raised their voices too against corporate houses for presenting men in a derogatory way. “Earlier Kitply, ICICI Lombard and Hindustan Lever had used bad language against men while promoting their products. In an advertisement used by ICICI Lombard, a wife was shown calling her husband a fool for not buying a particular insurance policy. The company discontinued the ad after we protested,” said Swarup Sarkar of Save Family Foundation.

A similar complaint was registered against Hindustan Level for promoting Ponds cold cream where the advertisement suggested if a woman uses the cream it will not only help her get rid of facial spots but also domestic violence.

Evolution will do away with debate and stubble

Latest research has suggested that organs as well as physical features that humans don’t put to use daily may go away in coming generations due to evolutionary pressure. Big daddy of evolutionary sciences Charles Darwin had argued that humans carry some organs (like the tail bone, ear pinna etc) that are evidence of evolution and represent a function that was once necessary for survival, but over the time with the growth of a species these were rendered useless.

Taking forward his theory, scientists in the UK had said that hair that was once necessary to keep humans warm in the early stages of evolution, will go away eventually as the species has now found alternative ways for that function. So, practically they predicted that future humans would be born without body hair. The debate over the stubble would perhaps die a natural death.