campaign
Gillette calls Prime Minister Manmohan Singh lazy
DNA reports on the fallout of the ill-conceived Gillette campaign – “Shave India Movement, Women against Lazy Stubble”. AIMWA has lodged a protest with the Advertising Standards Council of India (ASCI) that the latest campaign by P & G “spreads hatred among genders” and “hurts religious sentiments.” If Gillette chooses to term all Indians who [...]
‘An MNC can’t make fun of Masculinity’
Excerpts from the news report on Mid Day Dated: 2009-12-14. An ad campaign that prods men to shave has made members of a men-only NGO pull at their hair ‘Mooch nahi to kuch nahi’. Indian men, traditionally, grow up believing moustache is the most potent symbol of masculinity. In fact, shaving off the moustache is [...]
Men assert their right to sport the macho stubble!
It is a widely perceived truth that most women prefer men with stubble for love, sex and marriage, as confirmed by a research done in U.K. The British newspaper The Telegraph has provided this insight about the stubble research: Stubble is the way to win a woman’s heart, a study has shown. Researchers found that [...]
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