There is a widespread understanding amongst the public on the distress of the men in general and married men in particular. The sustained campaign by the members of AIMWA and SIF through media and by direct interaction has created awareness on the plight of men in India on account of the blatantly anti-male biased laws.

Here are the Press releases in Tamil and English:

The book in PDF (eBook) form can be downloaded from International Men’s Day web page.

The handbook has been compiled and edited assiduously Mr.Atit Rajpara and various other men’s rights activists belonging to the renowned NGO movement viz: “Save Indian Family”. It exposes the deep-rooted malady of misandry in our society and the laws and attitudes that are pronouncedly biased against men.

You can have a walk-through of the booklet here:

The protest will see hundreds of men venting their agony in front of the Town Hall.

According to SIFF, husbands and their family members are facing discrimination by the government and inaction of the judiciary against ‘wife terror’.

This ‘intimate terror’ also includes ‘biting’, ‘nagging’, ‘hitting’, and ‘extra-marital affairs’, according to SIFF. Other ‘terror’ by wives the husbands will protest against include daily abuse, threat of blackmail to commit suicide, threat of criminal cases and not allowing to play with children.

“Recently, a young man was ordered to pay Rs 25,000 per month as maintenance to his estranged wife in a marriage that lasted just six months. Even a government employee does not get Rs 25,000 pension per month after working for 30 years,” said an SIFF spokesperson.

The protesters are demanding changes in laws that govern divorce, dowry law and maintenance. These they say are being used to file false cases against men by their wives.

“There is a need for a separate state commission for men and create policies for men. More married men are committing suicide in India. At present one married man commits suicide every nine minutes,” the SIFF spokesperson said.

Thanks: Bangalore Mirror

Here are some photos of the protest:

Men: Be Pround to Claim Your Rights	Husband Not An ATM Machine.	Give no Maintenance to Criminals.	Feminists Raping Indian Laws!!
Women Fight for Rights of their Sons.	Do not give a damn to Feminists.		Traffic passes by SIF Banner.
Every 9 mins, a husband commits suicide in India.	Women Leaders shout for men's rights.	Activist talks to local language TV Channel	Draconian Vampire's Act ?!!
Girls walk past the "Vampire's Act" Banner.	Activists discussing in the tent as the local magician stares at them!!

INTERNATIONAL MEN’S DAY – 2010

All India Men’s Welfare Association (AIMWA)

International Men’s Day (IMD) is celebrated on 19th November the world over.

This year, on the occasion of IMD, AIMWA is felicitating three positive male role models namely, Dr. Viswanath Gogte, Sri. A.V. Gurunadh and Sri. Gangadhara Sastry for their extraordinary contributions to academic, civic and spiritual education, respectively. (Click here for invitation!)

Why celebrate Men’s Day?

In the recent years, it has become common practice to neglect, ill-treat and demean men in the society. Male bashing (both physical and verbal) and portrayal of men as villains, idiots and inferior creatures is seen as an innocuous way of increasing profits of media houses and other businesses. Discrimination of men under law and violation of their human rights have become synonymous with empowering and protecting women.

Undermining the positive contributions of majority of men and exaggerating the misdeeds of a few has serious impact on the psyche of men and the self-image of young men and boys. Discrimination against men in areas of social services, social attitudes, social expectations and law is very demoralizing to the common men who lead decent, honest lives.

International men’s day is about celebrating and honoring men in our lives for all the contributions, services and sacrifices they make for the well-being of the family and society. It is an opportunity to revive respect towards men and improve gender relations. It is an occasion to promote positive male role models, to reinforce the self-esteem and pride of young men and boys about being male. It is a day to remind everyone of the fact that men are human too and that they desire and deserve love, care and respect just as much as women do.

In an attempt to shed light on the various issues affecting men, All India Men’s Welfare Association (AIMWA) is organizing a conference where experts in various fields will share their observations and recommendations. (See invitation for details!)

* Physical Health of men – Dr. Sudhir, BHMS, Kakinada

The National Family Health Survey does not consider men’s health important – enormous focus on women and children, and the mention of men only in relation to how they should contribute to the health and welfare of women and children, clearly indicates the apathy of the Government towards men’s health. No funds are allocated to conduct research on or develop remedies for diseases specific to men such as prostate or testicular cancers. Since men define their lives largely by their professions and protecting and providing for their families, they tend to ignore illnesses, lead less healthy lifestyles than women, miss getting medical attention in time, and as other stresses in life increase, the diseases catch up with them. Men are more likely to die from heart disease, prostate cancer, stroke, infectious diseases, accidents and suicide. Males have a higher overall mortality rate than females at all ages (roughly 1.6 times greater). It is necessary to understand the genetic, environmental or age related illnesses which can affect men, and provide them with insurance to get the right kind of medical attention at the appropriate time.

Men as protectors – Sri. A.B. Pratap Reddy, A.P. Police Department, Hyderabad

Men as individuals and as a group are expected to protect not just their own respective families, but also, all women and children in the society. Right from the age of 7, a boy is trained to be an “unpaid bodyguard” to girls and women. Accordingly, anytime a girl or woman is in distress, one always sees men rushing to her rescue. The fire department, police, armed forces and all other security forces are filled with men. Even in forces where women are recruited, combat and other risky operations are considered the exclusive job of men. The country pays tributes once a year to all the fallen heroes who sacrificed their lives for the country. We also need to remember that the so-called protector too needs certain kinds of protection and support in order to perform his job efficiently on a daily basis. Government should pay close attention to improving working conditions, salaries, housing and professional development opportunities for men in uniform.

Men as providers – Sri. Manoj David, President, National Litigant Bench, Chennai

Men and boys are always expected to be and conditioned to become protectors and providers. Even though more women are entering the job market and defying their traditional roles within the family and the society, resulting in reduced employment opportunities for men, the society refuses to free men of their traditional duties of protecting and providing for women, children and the aged. Men who cannot provide for the family are considered incapable, unmanly and unfit for marriage and having children. So, men often undertake some of the most risky and challenging jobs in the society and put their lives at stake just to be a provider. Financial hardships drive thousands of farmers, artisans and providers of crucial services to commit suicide. Treating men as ATMs and expendable commodities is nothing but abuse of their human rights, which must be opposed by individuals, society and Government.

Emotional Health of men – Dr. Praveen Chinta, MBBS, DPM, MRCP, Hyderabad

Boys are discouraged from expressing their pain and feelings from the age of 7-8 yrs. This leads to fear of self-expression and even numbness to abuse for the rest of their lives. Men find emotional confrontations extremely painful when they grow up as they are no longer good at articulating their emotions. A lot of men take refuge in addictions like smoking or drinking to combat stress. Most men enduring emotional turmoil in marriage contemplate suicide and a substantial percentage of them (around 56,000 a year) actually commit suicide. Twice as many married men, compared to married women, commit suicide every year. Scientific research is necessary to understand the emotional health issues of men, especially the Indian male. There is a need for psychiatrists and psychologists to specifically focus on issues pertaining to men.

Men in old age – Smt. Kamakshi, Secy. Senior Citizens Forum, Hyderabad

While men in the “productive” age bracket are subject to the pressures of professional competition, family issues and financial problems, one expects that they would be relatively stress-free during their post-retirement years. However, due to the breakdown of the joint family system, and the advent of nuclear family and individualistic culture, more and more aged men are suffering from anxiety, loneliness, financial hardships and despair. Many aged men also suffer neglect and abuse in their homes, but they appear to be better adjusted than women in similar situations, because men in general are not expressive about their emotions. Overemphasis on professional and family responsibilities at the expense of their own health, and the ensuing stress could be the reasons why life expectancy of men is much lesser than that of women. As the physical and emotional health of aged men depends, to a large extent, on their lifestyles during their younger years, men need to maintain a healthy lifestyle so that they are more resilient and capable of coping with the challenges posed by age and age-related diseases and disabilities.

Men and anti-male laws – Smt. Rama Subhadra, Mahila Satta Legal Cell, Hyderabad

Many laws have been made in the last 60 years in the name of protecting women within and outside the home. These so-called pro-women laws such as IPC Section 498A, Domestic Violence Act, adultery laws, laws against rape and sexual harassment and family laws (divorce, maintenance and child custody) aggravate problems rather than mitigate them. These discriminatory laws are anti-male and anti-family, and serve as weapons that promote family destruction and large scale human rights abuses against men, women and children. They are tools of blackmail and extortion in the hands of unscrupulous women, law enforcement personnel, lawyers and judiciary. There is an urgent need to eliminate discrimination against men under law, make all civil and criminal laws equally applicable to men and women, and also to ensure that strict penalties are imposed on those who misuse the laws.

Respecting male sexuality – Smt. Uma Challa, President, All India Men’s Welfare Association, Hyderabad

Sexual arousal is easily discernible in men, whereas it is not obvious in women. As a result, men constantly face the allegation of being obsessed with sex. It is also believed that men always indulge in sex voluntarily, whereas women are thought to take part in sex either to fulfill the sexual or emotional needs of men or because they are forced to do so by men against their will. Male sexuality is often attacked to break a man down emotionally. Sexual exploitation and rape of men/boys by women is not acknowledged as an offense, and in fact it is considered as a non-existent problem. Today, male sexuality is ridiculed, insulted, misunderstood, undermined, disregarded, criminalized and everything but respected. Proper awareness on male sexuality is very important for both men and women. Provisions and laws for protection against sexual assault and abuse are as necessary for men as they are for women.

Sub: AIMWA files complaint with ASCI against Gillette’s W.A.L.S. campaign

All India Men’s Welfare Association (AIMWA) is the first ever organization formed to protect the rights and interests of men and to fight against all kinds of discrimination against men and boys in all arenas – social, legal, economic, etc.

AIMWA has launched a massive online protest against the “Women against Lazy Stubble (W.A.L.S.)” campaign started by the Gillette brand of Procter and Gamble India Ltd. (P&G) wherein P&G openly declared the campaign as “Women on the warpath” and has called men, who sport stubble or prefer to remain unshaven, as lazy in order to boost their sales of products of the shaving range.

The demands made by AIMWA are as follows

1. Procter and Gamble should stop the “Women against Lazy Stubble” campaign immediately.
2. They should publish a 10 cm. X 12 cm. apology for insulting men, in all leading national dailies, on either the front page or back page.
3. Actresses Minisha Lamba, Neha Dhupia and Mugdha Godse should tender apologies to all men for calling them lazy and urging women to detest unshaven men.
4. Procter and Gamble should also tender an apology for making a Gender Hate Speech, and
5. They should give an undertaking that they will never design sexist anti-male ad campaigns in future under any circumstances.

However, as there has been no official response from P&G on this issue of withdrawing the ad campaign or complying with the above demands, AIMWA is constrained to make an official complaint in this matter with the Advertizing Standards Council of India (ASCI) for designing a sexist anti-male ad-campaign offending the sentiments of men’s rights organization by calling all men lazy just to boost their sales and in turn also creating an environment that promotes Domestic Violence against Men.

As such AIMWA has launched an official complaint with the Council so that it can take necessary action against Gillette and P&G as per its policies.

Additionally, Katherine Albrecht’s “Talk Radio with Freedom” from the United States interviewed Mr. Parthasarthy, member of All India Men’s Welfare Association on AIMWA’s protest against the W.A.L.S. campaign of Gillette.

Details about “Talk Radio with Freedom” can be found at,

http://www.katherinealbrecht.com/index.php?option=com_content&view=category&layout=blog&id=20&Itemid=129

Details about the radio program can be found at,

http://aimwa.in/gillettes-mischievous-lazy-stub-ad-falls-flat

AIMWA will continue the protest against P&G and Gillette till all the demands are met. AIMWA further urges the people to boycott all brands under the Procter and Gamble India Ltd. Company like, Braun coffeemaker, Duracell, Old Spice, Pantene, Vicks, Oral-B, Head and Shoulders, Gillette, Tide, Pampers, Pringle potato chips, Ariel detergent, etc. and use alternate brands for the same products.

Date: 04 Jan 2010                          Thanks and Regards

Place: Bangalore                                                 Virag
President
All India Men’s Welfare Association

Parthasarathy “Partha” Raghuram joins Katherine Albrecht to discuss his campaign against Gillette’s efforts to label Indian men with facial hair as “lazy” in a deleterious bid to sell more razors. Callers weigh in.

This peremptory conclusion of Yahoo! has turned Gillette’s (P & G) campaign of “Women against Lazy Stubble into a fiasco!

Poor Gillette! it’s ill-conceived ad promotion campaign is money down the drain!

If Gillette chooses to term all Indians who grow beards as “lazy”, then their campaign denigrates the Indian Prime Minister Mr. Manmohan Singh who sports beard as per the custom of his religion, the Sikhism, as “lazy”. Is it not an affront to the honour of the whole nation?

Gillette owes a public apology for denigrating the high office of the Prime Minister of India.

Here is an excerpt from the report of DNA:

“In the Gillette campaign, men who do not shave or those who wear stubble are shown to be lazy, so their women have every right to detest and demean them,” said Mumbai-based PR Gokul of the All India Men’s Welfare Association (AIMWA). “Gillette also tags this campaign as women on the warpath. We feel it portrays men negatively and tries to curb their choices” said Mumbai-based PR Gokul of the All India Men’s Welfare Association.
Proctor and Gamble (P&G) claimed that the campaign was based on research findings. “Serving men since 1895, their well-being is at the heart of every decision that Gillette takes. In that spirit we respect all ideologies, communities and opinions that men have. WALS is a creative expression of research findings by AC Nielsen which state that a majority of women prefer their with a men clean shaven look. Our campaign is not an imposition of such views on men who feel differently or wish to grow facial hair out of choice. Our endeavour is to provide superior quality shaving products to men who wish to shave,” said P&G spokesperson.

“By calling men with stubble lazy, P&G have made a communal statement,” said Myth Kumar from Bangalore. Terming the campaign in bad taste, the Shahi Imam of Delhi’s Jama Masjid said, “Sikhs and Muslims wear beards due to religious reasons. But their wives do not complain. Companies should be careful of religious sentiments before running campaigns,” said Bukhari.

An ad campaign that prods men to shave has made members of a men-only NGO pull at their hair

‘Mooch nahi to kuch nahi’. Indian men, traditionally, grow up believing moustache is the most potent symbol of masculinity. In fact, shaving off the moustache is considered inauspicious even by Hindus, especially in north India.

However, a new campaign by a multi-national brand of safety razors has launched a tirade against facial hair that “communicates a heroic image of the independent, willing and able to do manly things”.

Gillette, a brand owned by Procter and Gamble, launched a Women Against Lazy Stubble (WALS) advertisement featuring Bollywood hotties (really?!) Mugdha Godse, Neha Dhupia and Minissha Lamba urging women to encourage their men to get rid of facial hair. Men grow stubble just out of their laziness, the campaign said.

Not everybody is amused. “The advertisement is derogatory and tantamount to domestic violence against men,” said Swarup Sarkar, coordinator of the NGO Save Family Foundation (SFF), who is spearheading the movement against Gillette’s promotional feature.

Another NGO affiliated to SFF, All India Men’s Welfare Association (AIMWA), celebrated December 7 as the National Stubble Day and has sought a public apology from the company. “We want Gillette to withdraw the advertisement and furnish an apology in all national dailies. The advertisement is sexist in nature and calls men lazy for not shaving everyday,” said Virag Dhulia, founding member of AIMWA from Bangalore.

AIMWA has also sought an apology from the brand ambassadors of the advertisement campaign, Bollywood stars Mugdha Godse, Minnisha Lamba and Neha Dhupia, for endorsing it. “A company has decided to humiliate men for not shaving everyday. Tomorrow it will be for some other reason. Such campaigns basically target individual choice and freedom. We need to uproot this menace,” said Dhulia.

According to the data provided by SFF and AIMWA, more than 3000 men from all over the country have joined the protest campaign and followed the National Stubble Day. “The number is increasing by the day and we are informing our members across the world to lend their support to the protest,” said Sarkar. “Corporates, by resorting to such stupid advertisements, are promoting disharmony in family life. They portray all men in a derogatory manner. Shaving should be a natural choice for men and it has nothing to do with them being lazy,” he added.

Take your pick: The primitive man did not shave and what if Gillette brand ambassadors would have kept the stubble

Dhulia added the protest will continue till the advertisements are discontinued and the NGO might take legal recourse, if the company fails to address their demands. “The Gillette website promotes the campaign by using a tagline called Women on War Path. What kind of language is this? They are using words and phrases to pull down men,” he said.

Take your pick: The primitive man did not shave and what if Gillette brand ambassadors would have kept the stubble

The message that Women Against Lazy Stubble intends to spread among men are:

• Till men don’t shave, they won’t co-operate.
• Now that the comfort of Gillette Mach 3 is affordable, there are no more excuses to not be shaving.
  If men don’t shave, they shouldn’t expect women to groom themselves either.

Number of men reportedly against the Gillette campaign: 3000

The others who erred

SFF and AIMWA have earlier raised their voices too against corporate houses for presenting men in a derogatory way. “Earlier Kitply, ICICI Lombard and Hindustan Lever had used bad language against men while promoting their products. In an advertisement used by ICICI Lombard, a wife was shown calling her husband a fool for not buying a particular insurance policy. The company discontinued the ad after we protested,” said Swarup Sarkar of Save Family Foundation.

A similar complaint was registered against Hindustan Level for promoting Ponds cold cream where the advertisement suggested if a woman uses the cream it will not only help her get rid of facial spots but also domestic violence.

Evolution will do away with debate and stubble

Latest research has suggested that organs as well as physical features that humans don’t put to use daily may go away in coming generations due to evolutionary pressure. Big daddy of evolutionary sciences Charles Darwin had argued that humans carry some organs (like the tail bone, ear pinna etc) that are evidence of evolution and represent a function that was once necessary for survival, but over the time with the growth of a species these were rendered useless.

Taking forward his theory, scientists in the UK had said that hair that was once necessary to keep humans warm in the early stages of evolution, will go away eventually as the species has now found alternative ways for that function. So, practically they predicted that future humans would be born without body hair. The debate over the stubble would perhaps die a natural death.

About AIMWA:

All India Men’s Welfare Association (AIMWA) is the first ever organization formed in India to fight against all kinds of discrimination against men and boys. AIMWA was launched in Hyderabad on 11^th October 2009 and has expanded to Bangalore and Chennai within two months of its launch with around 1000 members.

Background:

Gillette, the manufacturer of branded shaving products for men has come up with the idea of “Women against Lazy Stubble” wherein men not shaving, or men sporting stubble have been tagged as “lazy” and their women have every right to detest and demean them. And Gillette also tags this campaign as “Women on the warpath”. This ad campaign was launched on November 7, 2009 and includes campaigns on various media channels as well.

Objections:

AIMWA perceives this campaign as outright against men and is protesting against,

1. Violation of fundamental rights of men.
2. Negative portrayal of men by calling them lazy.
3. Infringement of choices by men.
4. Unnecessary financial burden on men, and
5. Imposing of conditions on men.

Additionally the views expressed in the “Women against Lazy Stubble” campaign and endorsed by Bollywood actresses Minisha Lamba, Neha Dhupia and Mugdha Godse about women’s preference of shaven/stubbled men does not represent the views of the average Indian Woman. As the campaign is being promoted by Procter and Gamble and it has a commercial interest in it, there is every reason to believe the views are bought off, especially when a group of women called “Women Against Male-bashing (W.A.M)” have started the campaign called “Stop the War against Men and Boys”.

The views expressed by W.A.M in their press release aptly represent the views of the average Indian woman as there is no commercial interest involved in it and is a pure expression of thoughts by the Indian women about men and their right to CHOICE. Also, the campaign ignores the umpteen researches that have been done proving it’s actually the stubble in a man that attracts the woman.

A stubble is a man’s right and no one has any right whatsoever to dictate when he should shave or whether he should shave even. It is completely a man’s discretion whether he should remain clean-shaven or stubbled or bearded or unshaven.

By calling men who sport stubble as lazy, Gillette and its parent company Procter and Gamble have issued a Communal Hate Speech as there are enough religious minorities in India who have religious reservations against shaving and also a Gender Hate Speech against men. AIMWA strongly protests it and condemns it outright. AIMWA views the campaign as downright sexist, anti-male and one that can have many disastrous consequences for men like,

1. This campaign will lead to more men facing more domestic violence from their wives in the form of verbal abuse, economic abuse and emotional abuse. The campaign treats MEN as FREE ATM MACHINES and promotes domestic violence against men. Domestic violence is the numero uno killer for men as corroborated by suicide statistics from the National Crime Record Bureau. Every year more than 57000 married men are ending their lives.
2. This campaign adds to the never ending expectations, of the society in general and women in particular, from men.
3. This campaign ignores the countless contributions that men make to the society. It disrespects the fact that the most dangerous, precarious, menial and risky jobs are not only undertaken by men but it is also de-facto expected that they would do so. And if men stop doing those dangerous and risky jobs, the society would cease to run. Rather the campaign designers have chosen an optional activity as shaving as a benchmark to measure activeness of men. It cannot get any more pathetic.
4. This campaign encourages women to command men, which is a violation of fundamental rights of liberty granted under the Constitution of India.
5. The campaign commoditizes men for commercial purpose which is not acceptable. Today it’s shaving, tomorrow some other company might come up with some more such sexist campaigns spreading Gender Hatred in order to boost sales and it can be against anyone, men or women. This campaign is being protested against to pass a message to the Corporate World that they too have limits and they need to learn to respect them.

Why National Stubble Day:

Because stubble is a man’s right and since Procter and Gamble is spreading hatred against men with stubble, AIMWA has come up with the idea of celebrating December 7 as the National Stubble Day. The members of AIMWA have decided not to shave on December 7 this year and the following years as well and urges other men to join us and strengthen the movement.

National Stubble Day is being marked to,

1. Register AIMWA’s protest against the sexist anti-male ad campaign, “Women against Lazy Stubble”.
2. Protest against commoditization of men to boost consumerism.
3. Protest against rampant anti-male quotient in the society and unchallenged insults thrown at men treating them as second class citizens while ignoring the reality that men make some wonderful and indispensible contributions to societies and civilizations.
4. Raising voice against promoting Domestic Violence against Men using commercially motivated sexist anti male ad campaigns.
5. Assert a man’s rights and prevent infringement of the same.

Additionally, on the occasion of National Stubble Day, AIMWA presents the following demands,

1. Procter and Gamble to stop the “Women against Lazy Stubble” campaign immediately.
2. They should publish a 10 cm. X 12 cm. apology for insulting men, in all leading national dailies, on either the front page or back page.
3. Actresses Minisha Lamba, Neha Dhupia and Mugdha Godse should tender apologies to all men for calling them lazy and urging women to detest unshaven men.
4. Procter and Gamble should also tender an apology for making a Gender Hate Speech, and
5. They should give an undertaking that they will never design sexist anti-male ad campaigns in future under any circumstances.

If the above demands are not met, then AIMWA will be constrained to agitate the protest and intensify it and for that Procter and Gamble will be held responsible.

Thanks and Regards

President
All India Men’s Welfare Association